Adam is a Founder of Valmar Holdings and Board Member of VMS, serving as the creative director focused on emerging investment opportunities.  Totaling 20 years in Fintech, Adam has experience in: delinquency management, origination management, payments, auto-decisioning, various proprietary software, real estate, finance, entertainment investments, and operational consulting.  Adam is a multifaceted operator who has built a team around him with a keen eye on efficiency, scale, and asset management strategy to take on the ever-changing future of Fintech. 

An avid basketball fan, Adam owns the 2022 championship Blue Collar U team and helps fund and assist operations for various youth-based basketball organizations in the Western New York area.

Dan’s entrepreneurial journey began in 2004 and since then, he has formed numerous successful ventures in the financial technology sector including Valmar Merchant Services. Dan attributes his success to having a customer-first attitude and because of this, has been able to continuously expand Valmar’s reach. Dan has been instrumental in developing Valmar’s eCommerce portfolio specializing in CBD/hemp, online lending, and delinquent account recovery agencies.

Richard joined Valmar Merchant Services in October 2019 and currently serves as Chief Executive Officer where he is responsible for overseeing the execution of the company’s strategic vision. Prior to this role, he was Valmar’s Chief Financial Officer where his direct responsibilities included accounting, finance, risk, and compliance.

Rick has 18 years of experience in the specialty finance space and spent several years in public accounting, where he managed audit and consulting teams for numerous high-profile clients in industries that include manufacturing, service, and specialty finance. He has been able to leverage this experience to spearhead major projects that include establishing internal control frameworks, BSA/AML programs, and the restructuring of operations to create efficiency and scalability.

Mr. Heaton is a Certified Public Accountant and holds a Bachelor of Science in Accounting from the University of Buffalo.

Jonathan joined Valmar Holdings in December 2022 and serves as Chief Financial Officer responsible for accounting and financial planning, operations, compliance, and reporting.

Prior to joining Valmar, Jonathan spent 6 combined years at a local Western New York manufacturing, distribution, and fabrication company as Financial Controller then Chief Financial Officer as well as 12 years in public accounting where he managed assurance and consulting engagements in various industries including manufacturing, distribution, service, and financial technology.

Mr. Gentile holds a Bachelor of Science in Accounting from the State University of New York at Geneseo and is a Certified Public Accountant in the state of New York.

Michael joined the company in October of 2019 and is responsible for its product development and technical direction. Michael has 18 years’ experience in the fintech industry, focusing recently on building and scaling applications in modern cloud environments. His previous position was with HSBC where he was a Global Enterprise Engineer (awarded only to the company’s top engineers). Here he gained knowledge working on large scale projects not only in the US but around the globe with teams in Hong Kong, India, and the UK. He has a wealth of experience ranging from legacy mainframe systems, hardware management, SAAS offerings and cloud computing. Mr. March holds a Bachelor of Science in Computer Engineering from the University at Buffalo.

Greg is a seasoned business development and sales leader with deep expertise in sales team management, channel strategy, budgeting, and client relationship growth. With a proven record of driving new business, refining processes, and improving operational efficiency, he brings a results-driven and collaborative approach to every initiative.

At Valmar, Greg leads the sales organization with a focus on expanding market reach, strengthening partnerships, and equipping teams with the tools and training needed to excel. His commitment to building meaningful relationships and delivering measurable results supports Valmar’s mission to drive sustainable growth and exceptional value for our clients.

Jason is responsible for implementing and managing information security control technology and procedures. Jason came to Valmar from HSBC Bank, bringing with him nearly 20 years of Data Operations and Cyber Security experience. In his previous role he was responsible for enterprise security on the IBM I platform, developing and implementing security controls and event driven solutions across a global estate. This has included internal and external Audit response, satisfying regional and global regulatory compliance requirements, and threat and risk analysis of the IBM I platform and its hosted applications.

Joseph joined Valmar Merchant Services in September 2022 and brings 10 years of sales, management, and customer service experience to the team. As Director of Sales, Joseph recruits, develops, and leads a team of sales professionals who serve customers by anticipating needs, making product recommendations, and ensuring complete satisfaction. Joseph works directly with clients to explore the many advantages of partnering with Valmar Merchant Services for their payment processing needs. Joseph holds a Bachelor’s degree from Buffalo State College and uses the knowledge and skills he’s gained through his education, work experience, and larger-than-life personality to deliver on the company’s mission to provide transparency, trust, and a personal touch to the people we serve.

Brian joined Valmar Merchant Services in May 2021 after spending close to a decade with a local property management company where he served as Controller. Brian has significant experience in accounting, internal audit, and risk and compliance which has been instrumental in Valmar’s transition to automated underwriting and transaction monitoring. Brian owns a Master of Business Administration (MBA) from the University of Buffalo, is a member of ACAMS, CKYCA certified, and is a Certified Commercial Cannabis Expert (CCCE) through the ACCCE. Brian continues to stay educated with the ever-changing BSA/AML landscape.