From the moment you walk into ROAM Children’s Boutique, you can feel that it’s a thoughtfully built space that celebrates childhood, supports parents, and reflects the kind of care you only get from a truly local, owner-led business. 

In our customer story video, Alyssa Russilio, owner of ROAM, shares the journey behind building the boutique – what inspired her, what it takes to run a retail business today, and how having the right partners in place helps her stay focused on what she loves most: her customers and her community. 

The Day-to-Day Matters 

Behind every great in-store experience is a lot of operational work: managing inventory, keeping checkout smooth, handling busy weekends, and making sure every transaction is quick and reliable. 

That’s where Valmar comes in. For ROAM, Valmar isn’t just a processor in the background-it’s a partner helping Alyssa run the business with more confidence and fewer headaches. With dependable payment tools and responsive support, ROAM can keep things moving at the register and stay focused on the customer experience. 

A Partnership That Supports Growth 

Retail businesses evolve quickly. As ROAM continues to grow, it’s important that the systems behind the scenes can grow with it too. Alyssa shares how having the right support makes it easier to make decisions, stay organized, and feel ready for whatever the next season brings. 

At Valmar, that’s exactly what we aim for: helping business owners feel supported, prepared, and empowered to keep building. 

Watch ROAM’s full story below.